The dreaded 60 seconds and referrals
It's not just what you know it's who you know
First let's be clear - it is not all we do. We also socialize, go for meals, organize training and seminars and more.
It's all very relaxed and we all have a great deal of fun - seriously, the laughter at our meetings is infectious and shows how well we all get on.
But we do network to generate business and part of that is talking about our businesses in 60 second slots as well as in short and long 121 meetings.
60 seconds
It's really not that bad! So many people dread standing up in front of others and we admit that the first few times it can be a little daunting.
That's why we provide training and support so that those who feel this way are soon really happy to let a whole roomful of people know what they do, how they do it, what business they want to attract and a whole load more.
It really forces you to think about all those things and more and, you know what, that helps you to understand your own business better too.
Referrals
From where did your most valued clients come?
When asked these questions, most business owners or senior managers will answer "recommendations" or "someone referred them to me".
Referrals and recommendations tend to be the most effective and the least expensive form of developing business – yet many companies do not have a strategy in place to maximise their potential from business networking events.
At The Bath Business Club we help you to develop this strategy with business networking resources, business networking tools, business networking tips and business networking techniques.
One of the unashamed purpose of the members is generating business through business to business networking for each other's benefit.
Members develop both trust in and understanding of each other’s business.
We have a strict policy that each group contains only one full member from each particular profession to ensure that the group works together as a team and there is no internal competition.
Our meetings are structured to ensure that the potential for referrals - come on let's call it what it is: a new business opportunity - via the business networking grapevine is maximised.
The Bath Business Club is a fun, friendly & effective way of gaining quality new business leads!
By meeting every week and networking, members develop strong relationships that lead to the trust needed to feel comfortable referring business to each other. Over time, members develop a strong understanding of each other’s business needs and are able to recognise business opportunities to refer to each other.
This can result in referrals and generates business opportunities for all the members of the group – it is like having an extended team selling your products and services on the market place!